Snapchat starts redesign algorithm splitting social and media

Snapchat starts redesign algorithm splitting social and media

From the camera screen, swipe to the left side to find a new, dynamic Friends page, with the friends you talk to the most. This system "displays your friends based on the way you communicate with them". Once the update rolls out, your friends and the content that brands share will be separated into two completely separate tabs. The company now has a "best friends" algorithm that puts the people you engage with most at the top of your feed; the redesigned feed expands that to rank all of your friends by closeness.

In order to promote the "new Snapchat", a massive redesign of the struggling app, the company's CEO also penned an op-ed for Axios that tore into Facebook.

Snapchat eliminated the Stories page inside the app, a section where user posts co-mingled with posts from publishers like NBC or Bleacher Report.

The company is making it very clear that the major focus is separating "the social from the media", which means that the new app's design will keep your social network (your friends and family) separated from the brands that also use Snapchat.

With the newly redesigned app user's friends will be separate from the celebrities, news, and Discover content.

"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", the Snap team wrote in a blog post. It's not too different from the Snapchat you already know, but it does signal a lot of the more philosophical differences that define the company.

The new Snapchat will still open to the camera, as it always has. Just like the Friends page, content showcased on Discover will change and adapt over time based on your interests and what you like to watch the most.

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"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some odd side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", Snapchat wrote in a blog post.

Snap's philosophy in pushing a strong separation of friend interactions and media content is driven by the belief that there's a difference between "what's popular and what's important", Bell said.

Speaking at the Business Insider Ignition Conference in NY on Wednesday morning, Snap vp content Nick Bell said of the redesign, "We think it's a much cleaner solution".

The new redesign may scare off publishers who are used to having their content mixed with the stories of friends, which most likely generated more views as a result.

By putting best friends first and dividing them from professional publishers, Snapchat hopes to conquer Instagram and revive its own growth with a big redesign that begins rolling out Friday.

The company also reported lower-than-expected quarterly revenue of $208 million, which Spiegel attributed at the time to a shift to an automated advertising platform. Snap said it would release unspecified new tools to help creators profit from their work on the platform.

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