The world's biggest Starbucks just opened in Shanghai!

The world's biggest Starbucks just opened in Shanghai!

On Tuesday, crowds sampled fresh brews and watched beans being roasted on-site at the grand opening event for the brand's first global Starbucks Reserve Roastery, focused on serving higher-end gourmet coffee.

Starbucks chains are viewed as upmarket destinations in China, enabling the company to extract more profits from them.

Starbucks now has over 3,000 of its stores in China, with 600 in the city of Shanghai alone - and the company hopes to outpace its growth in the US with plans to open at least a store a day nationwide.

It's also the largest Starbucks in the world, spanning an area almost twice as large as the next biggest, a Roastery in Seattle that opened three years ago.

The one bright spot was China, which stood out as Starbucks' fastest growing market.

"China represents the most important and exciting opportunity ahead of us".

The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average. Of that, China contributes the largest chunk of income.

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Revenue from the Asia-Pacific region accounted for nearly 15 per cent of Starbucks' revenue for the fiscal year ended in October.

Starbucks is serving more than 5 million customers in China per week, Johnson said.

It wouldn't come as a surprise if this "friendship" and "shared values" resulted in key partnerships that would tremendously benefit the Starbucks brand in China, which helping Ma leverage Starbucks' considerable presence in the United States and other key markets.

The company agreed to acquire the remaining 50 per cent of the business in a US$1.3-billion (S$1.8-billion) transaction, giving it ownership of about 1,300 cafes in Shanghai and the Jiangsu and Zhejiang provinces.

Starbucks opened its first Reserve Roastery in its home city Seattle in 2014.

Starbucks already has 600 stores in Shanghai, more than NY or London. Basically, it's like the Willy Wonka Chocolate Factory of coffee shops. At more than twice the size of the original Reserve facility, the Shanghai roastery will be followed by additional Starbucks Reserve roasteries in New York, Chicago, Tokyo and Milan.

Still, roll-out has been slowed by high construction costs and trouble finding suitable real estate.

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