Zuckerberg changes Facebook's focus to be more 'meaningful'

Zuckerberg changes Facebook's focus to be more 'meaningful'

If you want to continue getting your news from Facebook, there are a couple things you can do. And he insists he has a plan. "It may not be good for the business in the short term".

Zuckerberg is aware of the repercussions and is looking for long-term gains. Some of what he saw didn't jive with the world he sees on Facebook. The hope is that posts by people over companies will foster community, commenting, sharing and interaction.

Research shows that strengthening our relationships improves our well-being and happiness.

In a post on Thursday (Friday NZ Time), CEO Mark Zuckerberg said community feedback had shown that public content has been "crowding out the personal moments that lead us to connect more with each other". Click the images below in the gallery to get a better understanding.

That new position is going to be a nightmare for a lot of digital media companies that have grown to rely on Facebook's News Feed to drive readers to their sites.

When Mark Zuckerberg says "engagement will go down", investors read "ad impressions will go down".

He said making the changes will "encourage meaningful interactions between people". The News Feed is a firehose of traffic, and publishers are about to see that completely cut off.

But by de-emphasising content from brands and links to publications, Facebook is likely to become less valuable to them, thus diminishing its potential - or at least perceived potential - to make money. An increased proportion of user-generated content could also be a concern for advertisers, who worry their commercial pitches could end up alongside controversial material, a problem YouTube has been contending with as celebrity contributors like Logan Paul post offensive clips.

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Once again, Zuckerberg is pointing towards some sort of return to the old Facebook. He confirmed that the first changes Facebook users will see will be in News Feed. One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed. That's why we've always put friends and family at the core of the experience.

The 1-year-old Dotface has 110,000 fans on its Facebook page, its primary channel for reaching viewers.

For example, a family video clip posted by a spouse will be deemed more worthy of attention than a snippet from a star or favourite restaurant. We've seen people interact way more around live videos than regular ones. And news can help start conversations on important issues.

"This will be one of the more important updates that we have made".

As CNN commented, "With more than two billion monthly users, any change Facebook makes can be a seismic event".

Facebook has repeatedly refused to admit it's a media company. But no, that isn't happening in this update.

A study published in August by NetBase found that Facebook is still the preferred brand of Internet users.

The US election in 2016 saw a string of adverts making misleading or factually inaccurate statements about political candidates gain traction on the site.

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