Harley Davidson to launch new Pan America adventure bike

Harley Davidson to launch new Pan America adventure bike

US-based motorcycle major Harley-Davidson on Monday said that it is developing a "small-displacement motorcycle" for India and other Asia markets.

Lastly, the brand will focus on leading the electric motorcycle market by launching Harley-Davidson's first electric motorcycle, LiveWire, in 2019.

"The company believes its accelerated strategy is in line with and reinforces its objectives to drive revenue growth and expand operating margins", it said. Harley-Davidson plans to develop a 250-500cc motorcycle through a strategic alliance in Asia that will be used to primarily fuel its growth in India, the world's biggest two-wheeler market.

Harley also plans to introduce new products to its portfolio starting in 2020, including a modular 500cc to 1250cc middleweight platform of motorcycles, in addition to improving its Touring and Cruiser bikes.

This one is closest to a transitional design for Harley-Davidson.

Harley-Davidson has just announced its product plan for the next few years. During that time, the company also wants to gain 2 million new riders to reverse declining sales. "Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding", he said.

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Its first electric motorcycle will be launched next year, and more models are planned through 2022.

At present, Harley has 750cc as its smallest bike in India. There's also an e-bike and scooter concept, both of which reference Harley-Davidson's sensible commuter options (many of them rebadged Euro machines) which were common enough until the Japanese took over the market in force in the late '60s and early '70s, with cheaper, more reliable options. But electric motorcycles are a very niche area, so it's unclear whether Harley will be able to use the technology to reverse its fortunes.

Harley-Davidson CEO Matt Levatich said little when pressed about President Donald Trump's recent attacks on his company.

Invoking the "i" word, Levatich goes on to say, "Harley-Davidson is iconic because we've never been static".

We'll have more details about the bike as they become available, and you can check the official Harley Davidson website for more information. The idea is to compete in large and fast-growing segments of global markets, with a full portfolio of motorcycles across a broad spectrum of price points and displacements.

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