Nike Ads to Feature Embattled Quarterback Kaepernick

Nike Ads to Feature Embattled Quarterback Kaepernick

Kaepernick was a quarterback at the San Francisco 49ers for six years and sparked a national debate when he knelt during the national anthem during the 2016 NFL season to protest racial injustice and police brutality.

One thing is certain: Nike's new Kaepernick ad is likely going to provoke a lot of strong reactions from all over the political spectrum.

Kaepernick's silent protest quickly picked up steam, with President Donald Trump even putting in his two cents and demanding players who knelt be fired.

Nike revealed, through ESPN's Darren Rovell, that it is making Colin Kaepernick the face of its "Just Do It" 30th anniversary ad campaign. Although Kaepernick won't be under center to begin the 2018 campaign, the controversial quarterback-turned-activist has been keeping busy on many different fronts including being involved with Nike for their "Just Do It" campaign.

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Out of football since 2016, it hasn't stopped Colin Kaepernick from achieving goals outside of the football field. The ad is simply a portrait of Kaepernick with the message "Believe in something". He became a free agent at the end of the season, and has remained unsigned.

Nike has kept Kaepernick on the payroll throughout the entire saga, presumably waiting to feature him in a powerful and meaningful campaign like the one above. But the new ad honoring Kaepernick is the first Nike has rolled out of the player since 2016, which is the past year the former quarterback played in the league. "The #NFL season will start this week, unfortunately once again @Kaepernick7 is not on a NFL roster".

On Friday night, Kaepernick and Reid, also now out of the league, were each given huge ovations when they were introduced and shown on the big screen during a match between Serena and Venus Williams at the U.S. Open. That debate led the National Football League to implement new rules that would punish similar protests, a move seemingly made to appease President Trump, but they were eventually rolled back.

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